Gravity Foundation

Gravity Foundation is Data & AI integration company, founded by former Data & AI leaders from Google. I was tasked with creating a complete brand identity and a website to position them at the forefront of the rapidly evolving field of Generative AI. The project's aim was to reflect the essence of data exploration and discovery.

Inspired by the iconic Voyager 1 golden record diagrams, the logo encapsulates the journey businesses undertake in navigating the data landscape, symbolized by a stylized ‘G’ that points back to the origin—much like finding one's way in the universe.

The end result was a distinctive brand identity that captures the innovative spirit of the Gravity Foundation, setting it apart in the competitive Data & AI sector. The accompanying website merges themes of space and generative AI, featuring interactive 3D data visualizations and dynamic generative typing animations. These elements work together to create a visually engaging platform that not only informs but also inspires users about the potential of AI in business. This project underscores the foundation's commitment to guiding companies through the complexities of modern technology, empowering them to harness the full potential of artificial intelligence.

View the website here.